Marketing a business these days is easy because there are so many different strategies that you can try. You can purchase ad space on TV, on the radio, in print, and online, including on social media, in order to get the word out about what you are selling. Whether you offer products or services, the goal is to reach a lot of people while staying within your marketing budget. But the work isn’t over once you’ve launched your ad, as you still need to figure out if the ad was effective and worth the cost. That’s when call tracking comes in. What is call tracking? Continue reading to learn about the basics so you can use it in your business.
Tracking Who Calls Your Business from an Ad
Call tracking is exactly what it sounds like: you track where phone calls come from. You can do this with greater ease if you purchase virtual USA phone numbers that you can use in any ads that you run.
By using a particular phone number with a particular ad, you will be able to see just how many people decided to call your company to learn more or place an order after they saw the ad. The more people that call, the better, as it proves that your ad was effective in piquing their interest.Then, with this information, you can work on making your future ads even more effective.
You Can Use Call Tracking for More Than Just Ads
Sure, you can use call tracking to keep an eye on the flow of phone calls from a specific advertisement that you ran, but you can also use it to track the effectiveness of a webpage. Let’s say that you have recently rewritten your website in an effort to get more people interested in your products or services. Once again, by putting a phone number on the website, people will be able to give you a call whenever they want to talk to someone at your company and learn more. If you are using call tracking, you can determine which webpages are the most useful when it comes to enticing people to connect with you.
In addition to webpages, you can also use call tracking to determine how effective your social media presence is. Whether you create an ad that will run on social media or you put your phone number in your social media profile or in certain posts, the point is the same: to track how useful your strategy is. It’s that simple!
A Great Way to Improve Your Marketing Efforts
Overall, call tracking is quite easy to implement. As long as you have the right tools in place, you can start to collect data related to the phone calls that you receive from people. Just as you would track the amount of traffic that goes to your website, and how much time people spend on various webpages, you can do the same with phone conversations. You can learn about the sources of phone calls and what was discussed during those calls. And you can use that information to create even better adsorfind ways of addressing people’s questions more effectively.
There you have it: the basics about call tracking for business. Is this something that you plan on implementing?