The IPL’s 2022 and 2023 seasons have been sold to the Tata Group. The Indian Premier League (IPL) has awarded title sponsorship rights for the next two years to the Tata Group. According to reports, each season of the arrangement is around 335 crore (about $45 million), and it will feature the Tata Group’s name prominently in IPL branding and logos.
The Tata Group is one of India’s largest corporations and a major player in numerous sectors, including the automotive, steel, telecom, and software sectors. Sponsorship of major sporting events, such as the Indian cricket team and the FIFA World Cup, is nothing new for the corporation.
Millions of cricket lovers across the world tune in to watch the IPL every year because it is one of the best cricket leagues in the world. The BCCI, India’s cricket governing body, has seen unprecedented growth in the sport thanks in large part to the success of the league.
The Tata Group’s dedication to the Indian market is highlighted by its sponsorship of the Indian Premier League (IPL). The agreement is also beneficial to the IPL because it will help to maintain the IPL’s status as one of the most watched cricket leagues in the world.
The Tata Group’s Commitment to Athletics
The Tata Group has a rich tradition of supporting athletic endeavors. Tata established one of India’s most successful football clubs in 1922 when it launched the Tata Football Club. The Indian cricket team is just one of several events that the Tata Group has sponsored.
The Tata Group’s charitable work in sports is an example of its dedication to CSR. The corporation has the view that athletics can serve as a tool for advancing national unity and social progress. The Tata Group is of the opinion that its workforce and clientele can benefit from adopting a more physically active and healthy lifestyle if they participate in sports.
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The Tata Group’s acquisition of title sponsorship rights for the IPL’s 2022 and 2023 seasons is a significant move that highlights the corporation’s commitment to supporting sports and promoting a healthy lifestyle.
The partnership between the Tata Group and the IPL is expected to further elevate the league’s global appeal and maintain its status as one of the most watched cricket tournaments in the world.
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