Tyrone Lebon, a Vogue-approved photographer, used Gigi Hadid as the face of his most recent Self-Portrait campaign.

Hadid poses for Lebon with the famous New York skyline in the background in a series of photographs provided exclusively with WWD. She is wearing glitzy gowns with sparkling crystal embellishments from the brand’s spring 2023 collection in the images.

Han Chong, the company’s founder, and creative director said he wanted to introduce the new collection with “an unusual approach.”

He showcased the collection on the streets rather than holding a fashion show on the runway.

Chong stated that seeing them in a rural and urban environment made him feel more connected to the house and to his customers.

The self-Portrait is collaborating with Hadid for the second time on this project. The American-Palestinian model made her debut in the company’s autumn 2022 ad campaign, which was photographed by Zo Ghertner.

Gigi Hadid Glams In Self-Portrait Campaign Shot By Tyrone Lebon

A typical day for Hadid in New York City was captured in the campaign, with her crossing Fifth Avenue at 49th Street in a beige tailored outfit, picking up dry cleaning in a chic lace dress, and waiting for a cab while toting the brand’s first handbag.

“Against the vivid backdrop of Contemporary York City, Hadid wonderfully captures the energy of these new designs. In bringing the spirit and sensibility of our brand to life for this preview, she and Tyrone Lebon worked in a truly spectacular tandem, said Chong.

“The opportunity to develop creative partnerships is one of the aspects of my profession that I enjoy the most. It was a lot of joy working with Chong and the Self-Portrait crew, and it felt comfortable in all the right ways, according to Hadid.

Throughout the season, more looks featuring Hadid and photographed by Lebon will be released in episodes.

In February, stores will begin carrying the spring 2023 collection, which intends to “enjoy the evenings both in and out.”

“I wanted to make a collection that was sensual, energetic, and vivid.

For this cheerful collection, we’ve introduced new shapes and colorways—brights, neons, dégradé hues—and fallen in love with rhinestone detailing, the Chinese Malaysian designer stated.

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