An Ex-Endemol Shine, Discovery, and Nippon TV Executive Team Will Launch Empire Of Arkadia, An Asian Content Company.

Three top international executives are traveling to Cannes for Mipcom with their new Asia-focused content company.

Fotini Paraskakis, a former executive at Endemol Shine International and Fremantle, Arthur Bastings, a former executive at Discovery Asia Pacific and EMEA, and Japanese media executive Shigero “Cindy” Chino have teamed up to launch Empire of Arkadia (EOA).

The privately-owned endeavor seeks to internationalize Asian-inspired scripted and non-scripted programming with a concentration on young audience-friendly narratives.

It will collaborate with creatives on co-development, co-production, and co-distribution projects, focusing especially on material for Generation Z and young adults.

EOA opens with offices in London, Singapore, and Tokyo; hubs in Seoul and Los Angeles are scheduled to open in the first half of 2023. With a lineup of initiatives from the UK, Europe, South Korea, Japan, and more, it will make its premiere at Mipcom.

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After leaving The Story Lab, where she served as managing director for four years, Paraskakis starts a new company. Previously, she served as managing director of Asia for Endemol Shine Group until its merger with Banijay.

With more than 30 years of experience working on formats like MasterChef, Big Brother, The X Factor, Got Talent, and Idols, she was previously Fremantle’s Head of Content.

Bastings is renowned for managing Discovery’s operations in Asia and Europe. He has recently been operating a start-up accelerator out of California and Singapore. Additionally, he created entertainment brands for Warner Bros. and MTV.

Cindy Chino is best known for his work as Nippon TV’s former Associate Managing Director of International Business Development, where he negotiated deals for scripted programs Mother, Your Home Is My Business!, and Woman as well as formats including Shark Tank and Block Out.

The time is right to start a business that specializes in materials for future generations, according to Paraskakis. “The content industry is going through a really exciting and transformative time, and anyone from anywhere can now have their story seen by people all over the world.

We will focus entirely on meeting the demand for Gen Z content, tales that speak to audiences everywhere and that will stick with us all as we move into the future. We will bring the best up-and-coming creators and Asian-inspired stories with the highest international appeal to the market.

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