Mobile games are benefitting from the advantages of larger screen sizes as mobile gaming overtakes consoles and PCs as the preferred option for gamers.
One video game sure to capitalize on increased screen sizes is Call of Duty: Warzone Mobile, which is slated for release in 2023. The game is built specifically for mobile devices and in a battle royale, the extra screen inches can be the difference between success and failure.
Samsung versus Apple
The smartphone giants Apple and Samsung are at the forefront when it comes to improving screen size. Samsung has thrown down the gauntlet with its folding phones: the Galaxy Z Fold 4 has a screen size of 7.6 inches and the Galaxy Z Flip 4 gives players a 6.7-inch screen, while Apple has responded with the latest in its Pro Max range, the iPhone 14 Pro Max which also features a 6.7-inch screen.
For Apple, the developments also help drive subscriptions of Apple Arcade as the extended screen creates an improved experience when playing games such as NBA 2K23 Arcade Edition The Return of the Greats, which features basketball legends such as Kareem Abdul-Jabbar, Shaquille O’Neal, and Michael Jordan.
Larger screen sizes reflecting user behavior
Smartphone use is becoming an increasingly popular way to consume entertainment, driven in particular by the larger screen sizes. For streaming services such as Netflix, Apple TV+ and Amazon Prime Video, the increased displays make the dedicated apps a more attractive proposition for subscribers. They can watch their favorite shows on the go with smartphone technology becoming increasingly sophisticated while sounds and graphics are contributing to an immersive experience.
The advances in smartphone screen sizes have also created new avenues for mobile entertainment in the iGaming industry. For example, larger smartphone screens highlight the advantages of playing mobile poker, which include the ability to play the game on-the-go and a more immersive experience. Now mobile poker can be played on iOS and Android smartphones or tablets such as iPads and are able to provide players with the same experience as regular online poker on a PC or laptop.
Mobile gaming overtakes consoles and PCs
As user behavior in the consumption of entertainment gravitates towards smartphones, this creates an opportunity for Netflix, which recently purchased the indie game studio Spry Fox, taking its number of in-house studios to six as the streaming service looks to gain a greater share of the lucrative mobile gaming market.
Amazon is also getting in on the act through Prime Gaming, the service previously known as Twitch Prime. From 2020, Prime Gaming became available on a range of platforms with an increasing number of games accessible via smartphones, including Angry Birds Friends on Android. The investment in mobile gaming looks like sounds business sense, with the head of the Xbox brand Phil Spencer describing the metaverse as a “poorly built video game.” Although large amounts have been invested in the metaverse the general consensus is that the concept is still in its infancy. While it is likely to play an important role in gaming in the future, the advantages of VR headsets remain remote, particularly with the technology still at a prohibitive price for many gamers.
With mobile gaming now responsible for 51% of total revenue in the global gaming sector, it is easy to see why Netflix, Apple and Amazon are investing in mobile gaming content. While the global market value of the sector was worth just $12.3 billion in 2012, the figure has reached an estimated $140.5 billion in a decade and is forecast to be worth over $173 billion by 2026. The increase in screen size is likely to continue over the next few years and contribute to the popularity of mobile gaming.
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