Now is the time to meet Eve Jobs.
Everyone in the world knows the 25-year-old as the daughter of late Apple co-founder Steve Jobs. She’s also made a name for herself as a hot model.
Jobs most recently played the lead in a spring 2024 ad campaign for the high-end fashion brand Enfants Riches Déprimés, which has stores in both Paris and Los Angeles.
The ad, which came out in early February, shows Jobs wearing the brand’s clothes in train cars, cars, and factories.
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Enfants Riches Déprimés has been around since 2012 and makes clothes that mix punk and high fashion styles.
In 2018, the brand’s founder, Henri Alexander Levy, told Vogue Italia that he is the main creative force behind the brand and that he wants it to be exclusive and beautiful.
He made it while going to college for something other than fashion.
“Enfants Riches Déprimés is a place in which conceptual art, literature, music (punk, hardcore, dream pop, post-punk, new wave …), abstract neo-expressionism, and luxury meet,” Levy told the newspaper. “The high-end side is very important to me.” Not everyone will like it.
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Jobs has been in the fashion world before. She has been on the cover of Vogue Japan and walked the ramp for designers like Louis Vuitton.
Her newest job, though, is the scariest one yet. It’s for a brand whose name in English means “Depressed Rich Kids.”
“It’s exciting to finally see this campaign come to light,” she said to WWD. I liked the band Enfants Riches Déprimés, so being a part of the effort was an honor. When I was on set, I could become a new character, which was amazing. Enfants Riches is a famous brand, and I love the idea we were able to make.
Jobs wears navy blazers, collared shirts, knit socks, and leather miniskirts in the ad as that character.
A brand spokesperson told WWD that the new designs were meant to make people feel like “an American lost in a European city.”
“Eve is that American. She’s stuck between what is real and what isn’t,” the brand told the news source.
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