Elon Musk, CEO of Twitter Inc, claims that the number of people signing up to use the social media site is at an “all-time high,” even as he struggles with a mass exodus of advertisers and users to other platforms due to concerns about verification and hate speech.
Musk tweeted late Saturday night that signups have been averaging over two million per day since November 16. A 66% increase over the same week in 2021.
On November 15, he also reported that user activity was at an all-time high, with an average of nearly 8 billion active minutes per day over the past seven days, which is a 30% increase over the same week in 2017.
The number of impersonations of hate speech has decreased since November 13. Before and after the release of Twitter Blue, Musk claims that reports of impersonation on the platform skyrocketed.
Musk, who is also the CEO of SpaceX, the Neuralink brain-chip startup, and the Boring Company, a tunneling firm, has stated that acquiring Twitter would help him more quickly achieve his goal of developing an “everything app” called X.
According to Musk’s tweet, “Twitter 2.0 The Everything App” will include features like encrypted DMs, long-form tweets, and payments.
Earlier on Sunday morning, Musk tweeted that he believes Twitter will surpass a billion monthly users within the next 12 to 18 months.
Many Twitter advertisers, including large corporations like GM, Mondelez International, and Volkswagen AG, have temporarily suspended their campaigns as they try to figure out how to work with the new management.
Musk has blamed the coalition of civil rights groups that have been pressuring the platform’s top advertisers to take action if he did not protect content moderation for the “massive drop in revenue” that Twitter is experiencing.
After Musk lifted the ban on tweets by former U.S. President Donald Trump, activists are calling on Twitter’s advertisers to make statements about pulling their ads from the social media platform.
Following Musk’s ultimatum that employees sign up for “long hours at high intensity,” or leave, hundreds of Twitter employees are rumored to have left the struggling company.
At the beginning of November, the company let go of half of its employees, including those in communications, content curation, human rights, and machine learning ethics, as well as members of the product and engineering teams.
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