We’re going to presume that you’re here because you’re looking for Valentine’s Day makeup ideas and that you’re either spending the evening alone, with your significant other, or with some pals at home or online, or that you have a dinner reservation at your favorite restaurant.
On the assumption that this is the case, you have likely been doing the following: A candlelit meal for two? Check. Is there such a thing as the ideal present? Check. Some of your favorite perfumes or cologne? Verified, verified, and verified. Selecting the ideal hair and makeup look for Valentine’s Day is all that’s left to do now (safely, of course).
Lucky for you, we did the research and found 10 gorgeous beauty looks for you to select from, created by some of the best makeup artists in the business. Keep scrolling to see other examples of Valentine’s Day-appropriate eye makeup, such as smokey eyes, a monochromatic pastel pink look that is positively dreamy, soft glam, celestial, metallic eyelids, and many more. There’s one that will appeal to your sense of style.
A Kiss of Pink
Just because it’s Valentine’s Day doesn’t mean you have to go for a full glam moment. If minimalist makeup is more your vibe, try a simple one-shadow look, like this pretty pink number by makeup artist Vincent Oquendo. “I created a subtle look using the Shiseido Kajal Ink Artist Shadow in Lilac Lotus, starting at the base of her lash line and blending from there,” he tells Allure. We’re also fans of Colourpop Cosmetics’ Lilac You a Lot Palette for this look.
Then, just add a few coats of your favorite mascara, some clear lip gloss (we’re partial to Tower28’s ShineOn Jelly Lip Gloss), and a bit of tinted brow gel, and you’ll be good to go.
Classic Smoky Eye
Fans of the classic smoky eye will want to take a page out of makeup artist Ash K. Holm’s book, who created this gorgeous look for actor Eva Longoria. To recreate this look on your own, Holm says to look for “softer, smoky tones like matte grays and taupes for the crease and foiled textures in gray or taupe on the eyelid to give the eyes a sexy, sultry feel.”
She adds that the brushes you use are just as important as the shadows you choose. “Use brushes that have soft fibers to create the most flawless blend of shades,” she tells Allure. “The softer your brushes are, the easier it is to blend rich, smoky tones.” (We personally recommended the Lune+Aster Eye Shadow Duo Brush.)
As for lining the eyes, Holm suggests reaching for “a long-wearing eye pencil in a smokey tone like a silvery gray, taupe, brown or black,” but she advises “working quickly because any long-wearing pencil will dry down fast. You will be amazed at the longevity of this look when using a long-wearing pencil to smoke out the rim of the eyes,” she says
Soft Pink and Softer Waves
When in doubt, wearing pink lipstick is always a good idea on Valentine’s Day. After all, just look to Lili Reinhart, who paired her Barbie-pink lips with soft, gray smoky eyes and a bombshell blowout for added glamour.
“This look was a modern take on old-Hollywood glam,” says makeup artist Jenna Kristina. “The pink lipstick has blue undertones, which can help make your teeth look brighter and whiter.”
To score this sultry look at home, line your upper lash line with a chubby eye shadow stick (like Bobbi Brown’s Long-Wear Cream Shadow Stick in the shade Shadow). Then, smoke the pigment out with your finger or a cotton bud until everything looks seamless.
Try a nourishing formula like Dior’s Addict Stellar Shine Lipstick in shade Be Dior (a gorgeous fuchsia) to make lips look extra juicy and kissable. And hair-wise, if you follow these pro tips for doing a blowout at home and you’ll master it in no time.
Shimmery Sunset Eyes
Believe it or not, this high-voltage eye look isn’t as hard to recreate as it may seem. Makeup artist Hung Vanngo began by prepping eyes with MAC’s Paintpot in Layin’ Low (creamy beige) to give the shadow something to adhere to. He then used several shades from the NikkieTutorials x Beauty Bay Pressed Pigment Palette — including Blend & Snap!, Zomer, Mikai, Aura, and Ivy — to achieve a stunning reddish-pink sunset effect on the lids. (Pro tip: Make sure you have some excellent blending brushes on hand, as it’ll make the process way easier.)
Finish off the eye look with some black kohl liner on the top lash lines and blend it until it’s soft and smoky. Then, add several coats of mascara. For the lips, you can either go the neutral route or follow Vanngo’s lead with a vibrant coral. He reached for Rare Beauty’s Matte Lip Cream in Brave.
A Bold, Red Lip and Wispy Eyelashes
There is a perfect shade of red lipstick for everyone because, as Audrey Hepburn once stated, “There is a shade of red for every woman.” In fact, according to beauty expert Nydia Figueroa, anyone with any skin tone can pull off this striking red lip look.
Fair complexion tones should search for a red lip “[with] cool-toned hues like blue and purple that will complement your natural pink undertones,” like MAC’s Lipstick Matte in Russian Red, according to the expert.
On the other side, Figueroa discovers that medium complexion tones should wear “reds with a hint of orange” on their lips, such as the Enduring Lip Color in Candy Apple from Limelife By Alcone. This color has a lovely orange undertone, she says, and it lasts all day in medium complexion tones.
She advises folks with darker skin tones to opt for lip colors with “bright reds” or “dark cherries.” “Fenty Beauty’s Stunna Lip Paint in Uncensored is my go-to bright red for deeper skin tones. Although this color is universal, darker skin tones appear especially beautiful in it “She clarifies. She enjoys Danessa Myricks’ Vision Flush in Black Cherry for the latter, noting that it “may [also] be applied on the eyes or cheeks.”
Figueroa suggests that “less is more” with your eye makeup as this look is all about the lips. She tells Allure, “I would add a winged liner and/or loads of mascara on the lashes, with minimal shadow on the eyes.”
Reverse Cat-Eye and Red Lips
Tired of using the same old winged eyeliner? Instead, use Valentine’s Day as an opportunity to try out a reverse cat-eye. According to makeup artist Porsche Cooper, it gives a vintage glam look with a more modern twist. Instead of lining the top eyelid, I chose to line the lower lash line. Once I reached her outer eye contour, I flicked the eyeliner up and out. Apply your preferred true red lipstick next, and you’re ready to call it a day.
Rosy Cheeks and Peachy Eyelids
Valentine’s Day is a celebration of warmth and love, so what better way to convey it than with this romantic makeup look by Los Angeles-based beauty artist Robin Black, which includes flushed cheeks and peachy eyes, Despite the fact that this look was originally developed for someone with fair skin, Black claims that those with medium and dark skin tones can also try this appearance.
Try combining a warm tangerine or copper eyeshadow color with a cool raspberry-colored cheek for medium-tan complexion tones, she advises Allure. As for those with darker skin tones, Black advises using “a cold burgundy eyeshadow” and “[a] warm red cheek.”
Natural Curls and Bubblegum Lips
The creator of this lovely, soft glam look, makeup artist Yolonda Frederick, claims that pink is the new red for individuals who want to stray from tradition. This passionate pink lip featured Fenty Beauty’s Gloss Bomb Lip Cream in the color Mauve Wive$ as well as a shimmery dark pewter eyeshadow on the lids for a seductive look.
For this eye makeup, Marc Jacobs Highliner Gel Eye Crayon Eyeliner in Pewter Please! is the ideal color match that will smoothly blend out over the entire lid. Simply use your fingers or your preferred eye makeup brush to blend the liner after applying it all over.
Pastel Pink Monochrome
This look on Lucy Hale is the epitome of simplicity and romance in terms of monochromatic makeup. Start by applying a glittery pastel pink color to your lids, such as Laura Mercier’s Magnetic Pink Caviar Stick Eye Shadow. Then, for more definition, tight line your upper waterline before applying mascara. Finish the look with a light, muted lipstick like Milk Makeup’s Lip + Cheek in Werk. You can also use this lipstick to add a flirtatious flush to your cheeks.
As Kristina explains to Allure, “we could make this look really all about the eyelashes since we went with a delicate eye shadow.” For a natural-looking lash, “I stacked Ishimmer Individual Lashes in various diameters.”
Oh, and this haircut is also really straightforward. For beachy waves, add a few bends to the hair with a flatiron. You’re ready to go once you place a barrette on each side of your head.
Sleek Bun and Rosy Monochrome
Feeling lazy about styling your hair? Follow Selena Gomez’s lead and go for a low bun that is fuss-free but nonetheless sophisticated. It won’t only take less than two minutes, but it will also make the makeup pop. Speaking of which, all you require for this monochromatic look is black eyeliner, peach blush that can also be used as eye shadow, and a pigmented lip gloss to bring everything together.
When it comes to cheeks and lids, Rare Beauty’s Stay Vulnerable Melting Cream Blush in Nearly Neutral and Fenty’s Gloss Bomb Cream in Cookie Jar are also excellent choices.
Want assistance making a cat-eye? You’re covered by this step-by-step manual.
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