As the primary supporter of the yearly extravaganza that generally draws one of the largest single TV audiences of the year, Apple Music will replace Pepsi as the sponsor of the NFL’s Super Bowl halftime show.

In a prepared statement, Oliver Schusser, Apple’s vice president of Apple Music and Beats, said, “Music and sports share a particular place in our hearts, so we’re incredibly happy Apple Music will be part of music and football’s grandest platform.” We anticipate many more outstanding performances from the Apple Music Super Bowl Halftime Show in the future.

Apple’s interest in sports has increased recently. Major League Baseball and Major League Soccer have agreements with their streaming platform to broadcast matches to subscribers.

Traditional media companies like Fox, Disney, Paramount Global, and NBCUniversal have traditionally held the rights to sports events, but technology giants like Apple and Amazon have made a stronger push for those rights as they try to entice customers to their new broadband subscription-video services.

Apple Takes Over Pepsi as New Sponsor of Super Bowl Halftime Show

Thanks to its ownership of the “Thursday Night Football” rights, Amazon, on the other hand, is now a significant NFL partner.

It’s ‘Disgusting,’ according to Ana de Armas, that ‘Blonde’ nudity will spread online, but ‘I Can’t Control It

On February 12, 2023, the first Super Bowl with Apple as the halftime sponsor will take place in Glendale, Arizona. The @AppleMusic social handle on TikTok, Instagram, and Twitter will be used by Apple Music to provide sneak peeks of its ideas in the upcoming months.

According to Nana-Yaw Asamoah, senior vice president of partner strategy for the NFL, “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

The halftime show for Super Bowl LVI reportedly attracted more than 120 million viewers, according to the NFL. Dr Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar all performed at the spectacular, which was the first time these five musicians had ever shared a stage.

The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, and Bruno Mars have all performed during halftime during Pepsi commercials.

However, Pepsi announced in May that it would not return as the halftime show’s sponsor in 2022, choosing to end a ten-year partnership that saw the event move away from a roster of mostly rock musicians like Bruce Springsteen and Tom Petty and the Heartbreakers in favour of a new group of performers who are favoured by the younger generations that advertisers and the NFL seek to court. According to reports, the NFL wanted to pay much more each year for the sponsorship rights.

Each halftime show was primarily considered a one-time event for years, with a new sponsor joining in each time. Among the first sponsors of the programme were Coca-Cola and Oscar Mayer. E-Trade, an online broker, began its three-year sponsorship of the event in 2000.

In 2008, the tyre company Bridgestone signed a five-year agreement to support artists like Madonna, The Who, and The Black-Eyed Peas during the halftime show. In 2013, Pepsi began its ten-year sponsorship of the halftime show, which it had previously sponsored for the Super Bowl XLI halftime show that featured Prince in 2007.

Related Article:

  1. Selena Gomez Gets Emotional in Her New Documentary ‘My Mind And Me’:  ‘I Wouldn’t Change My Life’
  2. Do Kwon Net Worth 2022: A Real Time Update on Richer Life!
You May Also Like
Mushoku Tensei Season 2

Mushoku Tensei Season 2: Know About Possible Release Date, Cast and Other Developments!

Mushoku Tensei: Jobless Reincarnation is a Japanese isekai fiction animated film based…
The kidnapping of American researcher Amber Chesborough (Jessica Ann Collins) near the Colombian and Venezuelan borders is at the heart of Apple TV+'s third season of Echo. Her brother, Sergeant Alex "Bambi" Chesborough (Luke Evans), and her new husband, Sergeant Prince Haas (Michiel Huisman), both of a U.S. Army special forces team, are in charge of the high-stakes rescue mission. The Season 1 finale of Echo 3 will air on January 13, and Apple TV+ has not yet announced whether or not the show will return for a second season. Both the novel by Amir Gutfreund, When Heroes Fly, published in 2008, and the Israeli television series by Omri Givon, released in 2018, serve as sources for this drama. Mark Boal, creator of Echo 3 and writer/producer of Oscar winners The Hurt Locker (2008) and Zero Dark Thirty (2011), is aiming for a lengthier run than the Israeli adaptation, which lasted only one season. In December 2022, when asked by Variety about the possibility of a second season, he said, "I feel pretty good about how the show's performing" because "it was envisioned as a multi-season thing." While you wait for confirmation one way or the other, here's all you need to know about Echo 3 Season 2.

Echo 3 Season 2: Is It Coming To Apple TV+ This May? Here’s What We Know!

The kidnapping of American researcher Amber Chesborough (Jessica Ann Collins) near the…
who is maura higgins dating

Who Is Maura Higgins Dating? Everything You Need To Know!

A week after reports surfaced that Maura Higgins and TV and radio…