After a shocking email ad was sent to its newsletter subscribers on Sunday night, Ulta Beauty is responding to the outcry today. According to the subject line, “Come hang with Kate Spade,” the new Kate Spade “Sparkle” perfume was being marketed. When fashion designer Kate Spade committed suicide at the age of 55 in 2018, her fans were shocked by the company’s indifference. Inquiring minds want to know: How many individuals had to approve this email before it was sent out, and what were they thinking about it?
Twitter was alight with the ensuing debate. “I’m stunned when I received this email this morning.” Do you think I’m having a joke on you?” One user complained about the company’s lack of attention.
I cannot believe I got this email today. Is this some kind of sick joke? How insensitive and absolutely tone deaf. Apparently nobody in marketing at Ulta remembers how Kate Spade died. Disgusting. @ultabeauty #suicideawareness #stopthestigma #katespade pic.twitter.com/L7jsqQcoWc
— Tracy Vinton (@tracy_vinton) May 2, 2022
Vilissa Thompson, a writer, and activist got the email and pondered how somebody could make this mistake as a “previous digital manager.”
Received the Ulta email about the insensitivity regarding Kate Spade & I don’t know how you make such an egregious error like that.
As a former digital manager… no one caught that before hitting send?? Wow.
Eclipse season is getting folks down bad.
— Vilissa Thompson (@VilissaThompson) May 2, 2022
An apology was sent out Monday by the company, which has millions of members, saying that it was an inadvertent error and that they are committed to rectifying the situation. Asked about an email promoting the Kate Spade New York fragrance, “Ulta Beauty recently sent an email featuring Kate Spade New York scent with an insensitive subject line, and for this, we truly regret.”
In this country, mental health is a very serious subject that we will never take lightly. We apologize to the Spade family, our Kate Spade New York brand partners, and our visitors for any inconvenience caused. “We appreciate your patience as we work to improve.”
As Mental Health Awareness month begins in May, this mistake could not have come at a worse time. According to her husband, Andy Spade, fashion icon Kate Spade was suffering “inner demons,” such as anxiety and depression, at the time of her death.
‘It Finally Took Its Toll,’ Says Kate Spade’s Sister After Fashion Icon’s Apparent Nyc Suicide
In the hours following Kate Spade’s apparent suicide in her Park Avenue apartment, her sister made a statement that shocked and shocked the fashion industry.
Some of Spade’s relatives were outraged by the sister’s remarks, saying she had been isolated from the “entire family” for more than a decade, according to an insider with knowledge of the situation.
Sister Reta Saffo claimed late Tuesday that she believed the 55-year-old married mother of a 13-year-old child Spade had bipolar disorder and struggled with it. Reta Saffo said. Her account has not been corroborated by other members of the family.
She didn’t get enough care for what I believed to be (and tried to get her therapy for) bipolar disorder, Saffo said in a statement received by NBC 4 New York. Aside from blaming the problems on “immense celebrity,” Saffo didn’t go into any detail about anything she saw over the years.
Saffo Said of Her Celebrity, “she Never Expected It — nor Was She Properly Prepared for It.” “unfortunately, It Eventually Took Its Toll on Her Because It Went Untreated.”
Saffo described Spade’s death as a tragedy because “my Little Sister Katy was a Lovely, Precious Little Person,” he said. “He Is Authentic in Almost Every Way.”