Drake Might as Well Buy Instagram at This Point

Drake Might as Well Buy Instagram at This Point


We’re all simply doing our hardest to imitate Drake on Instagram. His profile is a textbook example of gnomic posturing, the epitome of who we become on the app. Take a peek at this 16-week-old post. A comment that only Aubrey Graham could have written is affixed to a carousel of primarily naked photographs during Drake’s vacation in the Turks and Caicos Islands. “Hard work is rewarded with hard work…know that.” The words continue to reverberate in my mind like a Patek Philippe thrown into the dryer. It’s the pinnacle of Instagram captions, a potent encapsulation of the app’s core values. Who better to deliver the goods than Drake?

Elon Musk’s relationship with Twitter is a good example of this. The archetypal user is Tesla’s CEO. He’s constantly goofing around online, insulting politicians, and being annoyingly stupid about basic political debates, despite leading an automobile corporation with a market cap of nearly a trillion dollars. The primary difference between him and his online fans, like Drake, is money, specifically $252 billion.

The public’s relationship with the businesses behind the social media platforms that govern our lives was highlighted by Musk’s agreed-upon purchase of Twitter – for an affordable $44 billion. The nonstop replies to the sale, which ranged from the hysterically pleased to the hysterically depressed, demonstrated the deep amount of love that exists for a single website on Twitter. Musk’s bid for the company, and the turmoil that followed, highlighted a rising tension between prominent individuals and the channels via which they may affect the rest of us.

Drake Might as Well Buy Instagram at This Point

Drake has more Instagram followers than Presidents Obama, Trump, and Biden combined, and in today’s environment, Drake has more going for him than any other previous President. As a way of distributing accurate information on the battle, the Biden Administration recently educated TikTok artists on the situation in Ukraine. Presidential contenders in South Korea experimented with “deepfakes” on social media to engage younger voters. Our society now invests an absurd amount of power in the hands of the most powerful social media sites, according to many. Musk’s Twitter purchase is most certainly the start of a larger trend, as the wealthy gain more power and social media reach to become more analogous to real-world influence.

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You can read all about why this trend is awful on Twitter, but it does provide an interesting opportunity for folks who enjoy reading captions like “They’re too soft to comprehend the concept of hard work.” It’s not difficult to imagine the business formerly known as Facebook handing over Instagram to its most prolific user, @Champagnepapi, in the approaching platform mood change.

Drake’s Instagram influence is a result of a transparent and well-constructed public image, as well as his music’s distinctive and enduring appeal. He is one of the first in a generation of rappers known for blending the professional with the personal. Drake’s verses are full of real-world references that add to the emotional turbulence of his music. The exit at Markham Road in Toronto’s East End, “where all the lovely females are sleeping,” the Hooters on Peachtree Road in Atlanta; The Galleria Mall in Houston; In making “Marvin’s Room,” a once-in-a-generation song about heartbreak, Drake even used real recordings from a past girlfriend. His ex-girlfriend filed a lawsuit against him as a result of it.

Drake Might as Well Buy Instagram at This Point

Instagram, on the other hand, could certainly benefit from some assistance. The network has suffered a decline in participation in recent years, and it is currently embroiled in a struggle with rival TikTok, even going so far as to help a conservative-linked PR agency publish opposition research on the company. Drizzy’s possible takeover wouldn’t be the first time a singer stepped in to help a struggling social media company. In 2011, Justin Timberlake was one of a group of investors who paid $35 million for Myspace. Timberlake wasn’t the Drake of Myspace, but his music-focused re-launch didn’t survive long.

A Google search for “Drake Instagram caption” turns up a slew of blog pieces, all of which list the greatest Drake lyrics to use when you want your followers to know what you’re up to. Despite recent claims to the contrary, social media provides a platform for us to reaffirm our opinions about the world and ourselves and has little to do with democracy or free expression. These apps have been about bragging and being petty since their inception. It is the lifeblood of a social media platform like Instagram. Drake is also a big fan of sponsored posts.

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Drake’s story hinges on what you may call “context collapse” because he is well-known to so many people for so many reasons. At the same time, posts can imply both a lot and nothing. In his captions, these are most likely true punches, cryptic notes to people who have wronged him. However, the situation is one-sided because no one knows to who he’s referring. It nearly acts as a coping technique, which might be said to be Instagram’s primary role.

Drake Might as Well Buy Instagram at This Point

Drake had a reputation for being a jerk. He personified what Instagram would become long before there was an Instagram. Drake gives what remains the most generous access into his inner life in a 2010 MTV documentary titled Better Than Good Enough, in which he was 23 years old. He illustrates a dynamic that would wind up dominating the future decade in a scenario addressing his music’s gentler sensibility.

“Back in school, I used to cry a lot and do stuff like that.” “I used to have such a hard time falling in love with girls and being willing to appreciate those feelings,” he adds. “Now that I’m older and have a little more control over them, they work in my favor.” Instagram came out four months later, and we’ve been publically manipulating our emotions ever since.

If we’re heading toward a world where oligarchs own and run the means of communication, Drake should be the one in charge. At the very least, he appears to be up for it. Hard effort is rewarded with greater work, as they say.