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Michael Northcott

Michael is the editor of Landscape Insight magazine. He draws from experience at a wide range of B2B magazines, including Management Today, Legal Business, Retail Week, Hotel Owner and Jewellery Focus. Feel free to drop him a line with any stories or feature ideas.

ADVICE: Make your quotations sing

Your client’s perception of your business is paramount, so looking at it from their perspective is fundamental if you are to survive in a competitive marketplace. Analysing how you present a company starts with the initial enquiry, how you respond to it, says JON BARTON.

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