The 10-acre centrepiece White City Living by St James has launched this month as part of the major west London regeneration.
Situated near White City and Wood Lane tube stations, White City Living will introduce 1,477 new homes, set alongside retail and commercial space, surrounded by acres of open space including a five-acre public park.
White City Living will introduce eight acres of open space to an area of former industrial land, which has been designed by landscape architecture firm, Murdoch Wickham.
The masterplan of the development was designed by practice Patel Taylor, and incorporates the use of a white concrete façade, influenced by the history of White City as home to the Franco-British Exhibition of 1908.
The space consists of interlinked garden areas of varying sizes and uses with shared access routes, water features and seasonal planting for green space all year round.
It has been broken up with mature trees and shrubbery and public artworks will feature at the entrance points.
It will also have a ‘calm zone’ park, featuring water installations which will be illuminated at night. As well as this, there will be decked areas extending over the water connecting sheltered, outdoor communal terraces for residents’ use.
A significant proportion of the landscaping and five-acre public park will be delivered as part of the first phase of development, ensuring residents are able to use the open spaces from day one.
The development’s marketing suite and show apartment officially opened on Saturday 2 September. First completions are anticipated for late 2019.